Best LEGO experience in Denmark

LEGO Experience in Denmark is a must-do! Saying the word LEGO brings a smile to the faces of some and joyful childhood memories to others. LEGO is perhaps one of the most famous plastics products of all time. Read more about the history & places in Denmark.

A brief history of LEGO

As we already said LEGO Experience in Denmark is a must-do! Therefore, we bring you a brief history of LEGO! The home of LEGO is in Billund, a small town of just over 6,000 people on the Danish Jutland Peninsula, which is still home of the LEGO Group. LEGO’s ancestor was carpenter Ole Kirk Christiansen. He started making quality wooden toys in the early 1930s. His son, Godtfred, who was only 12 years old at the time, was his assistant partner in the production of the toys. In 1934, they gave their company the name LEGO. This comes from the fusion of the first two letters of the words “leg godt” meaning “play well”.

Toys that move children’s imaginations

Since this word has been very well characterized, it still characterizes the company’s philosophy today. Ole Kirk Christiansen’s goal was to produce toys that move children’s imaginations. Trying to make them more creative and much more colorful for their childhood. The early years of LEGO were not characterized by success or high profits at all. The 1930s were difficult for Ole Kirk, both in terms of family and company. In 1942 the factory building accidentally burned down. Therefore a large number of raw materials and blueprints for many toys were destroyed.

LEGO experience in Denmark with Amitylux

Ole Kirk, on the other hand, has not given up here yet. So in 1944, he founded a new factory in which a conveyor belt production technology was already in operation. Even then, he laid down the motto that has since become famous: “Det beste er ikke for godt!” meaning “Only the best can be good enough!”

Original LEGOLAND Billund Resort – The LEGO experience in Denmark

The LEGO Experience in Denmark starts in LEGOLAND Billund Resort! It opened its doors in 1968 and since then has been attracting millions of visitors every year. It is located near Billund Airport, you can reach it in less than 10 minutes by either car or public transport. LEGOLAND’s favourite attractions are the mini models of famous buildings and sites from around the world. Therefore you can have an active fun day by trying the roller coasters, water rides, or kiddie rides for the smallest. Also, families and children of all ages can find their expectations and have a great fun day there or even a weekend if you stay at the 4-star Hotel LEGOLAND.

Mini Nyhavn in LEGOLAND Billund

LEGO House: Home of the Brick

LEGO House also inspires visitors to visit Billund. Also known as Home of the Brick. It is also a popular attraction as part of the LEGO Experience in Denmark for LEGO fanatics :).  It was located close to LEGOLAND and designed by Danish architect, Bjarke Ingels. This experience center is a complex of interactive exhibitions, building zones, and LEGO models where creativity meets design.  Therefore you can challenge your skills and imaginations and build the newest LEGO design with your family.

LEGO Store – Copenhagen

Whether you are not willing to travel to Billund, you can have your LEGO Experience in Denmark also in Copenhagen. The LEGO Group opened a flagship LEGO Store in the heart of Copenhagen in 2010. You can find exclusive LEGO sets that you might not be able to see or buy anywhere else.

Create Your Custom LEGO Experience in Denmark with Amitylux!

If you would like to explore the homeland of LEGO and have some fun activities in Denmark – book a custom tour with Amitylux. Therefore let us help you plan your trip in accordance with your interests and time.